The genre is horror, as it intends to frighten the audience. The soundtrack is typical of a horror movie: ominous, string instruments; effectively creates suspense and tension.
The characters are a group of teenagers, seen in a dolly shot shown to be happy, laughing, some couples can be observed within the group.
The enigma is the unexpected shark infestation. This concept was original in cinema. The shark itself is not in the miseenscene, but a point of view (under water) shot tells us it's there.
The unique selling point of this movie is that the antagonist is a shark.
The setting is 'Amity Island', the audience might feel as if the characters' are under siege.
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